This was designed with intent of bringing a classic whiskey brand into the modern day. With the growing popularity of whiskey, I wanted to create packaging that would be eye catching and gender neutral, without losing sight of the brand’s history. Keeping the classic shape of the bottle, I gave it a matte black finish, while the ship on the label is a nod to Jameson’s pirate battling past.

Package Redesign

Spray Paint
16 hours